Frequently Ask Questions2019-01-09T00:40:25+08:00

Frequently Asked Questions

Get your answers here

This page contains answers to a list of frequently asked questions about our training services

What is Content Marketing?2019-01-09T00:41:12+08:00

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

What is Google Analytics?2019-01-09T00:41:12+08:00

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

Why use Google AdWords for online advertising?2019-01-09T00:41:12+08:00

Google AdWords is one of the most powerful advertising tools ever created. It deals with millions of searches by internet users every day. AdWords campaigns can be easily customized to allow you to focus on specific online users searching for your products or services. You only pay for ads people click on. Once you optimize AdWords campaigns, you can get a high return on investment. Google Adwords allows you to continually enhance your advertising strategy by showing you easy-to-understand results and reports of your campaigns.

Is SEO a tricky way to get higher search result rankings?2019-01-09T00:41:24+08:00

No. SEO is a process to improve website content so that both search engines and end users are attracted to high quality websites that are relevant to the search term someone has searched. As a result, these websites rank high in web search. There may be some black hat tricks but they won’t last long because search engines will know their way around these tricks and ban websites using unethical techniques. A sound knowledge of SEO and using it the proper way is what we need.

What is the difference between “Diploma in Creative Web Design” and “Diploma in e-Shop Creation and Digital Marketing”?2019-01-09T00:41:24+08:00

Diploma in Creative Web Design equips learners with the necessary knowledge and skills to work as a web designer. Diploma in e-Shop Creation and Digital Marketing is designed for marketers or those who want to run an online business. Both courses allow learners to acquire useful web skills that are most sought after nowadays. Getting both courses done will surely give you a competitive edge on the market.

What is Bootstrap and is it popular?2019-01-09T00:41:24+08:00

Bootstrap is the most popular HTML, CSS and JS framwork for developing responsive, mobile-first websites. It works like a library to provide suitable code for your flexible design. You can know from job advertisement requirements that Bootstrap is an essential skill for web designers.

Why a web designer needs to know InDesign?2019-01-09T00:41:25+08:00

InDesign is a digital publishing tool, which means it provides a web designer with more possibilities to publish rich media and multi page documents to the web. The program is also a useful tool for designers to create interactive forms and collect data through the web.

What are the differences between Dreamweaver and Muse? Why I need to learn both?2019-01-09T00:41:25+08:00

Muse can create webpages with rich media content and interactive elements without writing any code. However you may need to compromise on tuning the details. Dreamweaver has full flexibility to fine tune every design detail and adjust the page to fit a tough situation (requiring more time though). In design work you need to cope with different situations. You will be the winner if you know both programs.

Can I take a course only on Dreamweaver or Animate?2019-01-09T00:41:25+08:00

Yes, but a Dreamweaver or Animate-only course is not eligible for CEF subsidy. Web design in real life involves both the web interface and rich media content. Therefore we recommend you to take a complete course on web design for your best interests.

What is Adobe Animate? And what is happening with Adobe Flash?2019-01-09T00:41:25+08:00

Animate is Adobe’s new web animation program to replace Flash Professional. Animate is used to design vector graphics and a variety of animated content for publishing to multiple platforms — including Flash/AIR, HTML5 Canvas, WebGL or even custom platforms — and reach viewers on virtually any desktop or mobile device.

What is Digital Marketing?2019-01-09T00:41:25+08:00

Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is the channel most closely associated with digital marketing, other channels include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

I am not a designer and do not have any web programming experience. Does the course Diploma in Creative Web Design suit me?2019-01-09T00:41:30+08:00

Yes, the course is designed for participants who do not want to get involved in programming.

Is it difficult to make or receive payments through PayPal? Is online trading popular?2019-01-09T00:41:30+08:00

PayPal allows you to receive payments from around the world when you have registered as a user through very simple steps. It also allows Visa/Master credit card online transactions. In the e-Shop Creation and Digital Marketing course you will learn how to integrate your website and products/services with PayPal. Hong Kong had taken up e-commerce rather slowly before, but it is no longer the case now with the rise of group-buying, Taobao, etc. As long as you have sound business ideas and know how to manage the business, you can try to build your online store.

What is WordPress?2019-01-09T00:41:30+08:00

WordPress is a PHP language development publishing platform. Users can set up their own WordPress sites on a server that supports PHP and MySQL databases. WordPress initially targeted blog writers. In recent years, WordPress has gradually moved towards Content Management System (CMS) development. WordPress has the following characteristics:

  • WYSIWYG (what you see is what you get) Post Editor
  • Template system
  • A unified hyperlink management function
  • Search engine optimization PermaLink system
  • Supports the use of plug-ins that expand its capabilities
  • Categorization of articles, multi-categories can also be applied to a single article

The above characteristics make WordPress the ideal solution for e-commerce platform development.

Is Adobe Acrobat the only editor of PDF?2019-01-09T00:41:30+08:00

No, but Adobe Acrobat Pro is the most straight-forward tool among different software programs. In graphic design work, PDF can be edited using Adobe Photoshop or Illustrator. If you are interested to know how it works, you may consider joining the course Diploma in Grpahic Design with Photoshop and Illustrator. In Microsoft Office, Word enables the importing and editing of PDF files.

What is the difference between Adobe Acrobat Reader and Adobe Acrobat?2019-01-09T00:41:31+08:00

Adobe Acrobat Reader is freeware for reading PDF. Adobe Acrobat is used to edit, sharing and manage PDF; it has to be purchased.

What is PDF?2019-01-09T00:41:31+08:00

PDF stands for “Portable Document Format”. It is a file format developed by Adobe, which is a standard of open file exchange recognized by ISO. When documents, forms, images and websites are converted to PDF, what you print is what you see. Differs from classic document prints, PDF can include clickable links, buttons, form fields, video, audio, and logics that help automate routine business procedures. When PDF is shared, readers can open with free Adobe Reader either on personal computers or portable devices.

Can I create PDF e-books with InDesign?2019-01-09T00:41:31+08:00

Yes, you can use InDesign to create dynamic PDF ebooks with page transition effects and security. The software allows you to have complete creative control and interactivity (with not only external links to websites but also an internal navigation system) in the process.

What is Adobe InDesign?2019-01-09T00:41:35+08:00

Adobe InDesign CC is the industry standard app for publishing projects ranging from all types of print projects to digital publications that you can view on any web browser.

What is 3D Printing?2019-01-09T00:41:36+08:00

3D printing (also called additive manufacturing) is any of various processes used to make a three-dimensional object. In 3D printing, additive processes are used, in which successive layers of material are laid down under computer control. These objects can be of almost any shape or geometry, and are produced from a 3D model or other electronic data source.

Why is it important to know Navisworks in BIM projects?2019-01-09T00:41:36+08:00

There are two main reasons: First, Navisworks can integrate the document formats of different engineering software on the market for further analysis. It allows you to work in a single software environment and analyze BIM models created by different designers that use different software. Second, Navisworks is designed to accommodate mass design data. It is the best choice for 4D simulation and clash analysis.

Do I have to know Revit when I enrol in Revit MEP?2019-01-09T00:41:36+08:00

Prior knowledge of Revit is not a must. It will be helpful if you have some experience in using Revit, however, it is more important to have practical  experience in MEP, which will help you apply the functions of Revit MEP to your work.

What is Revit MEP?2019-01-09T00:41:36+08:00

Revit Building Information Modeling (BIM) software contains a series of MEP-related functions for mechanical, electrical, and plumbing (MEP) engineers, designers and drafters to provide a full range of energy-efficient building solutions. The benefit of using Autodesk Revit MEP is to analyze and optimize projects in the pre-construction stage, creating competitive advantage for oneself or a company in the industry. Revit MEP is a tool of building design and analysis to strengthen productivity and maintain sustainability, enabling the MEP design team to maximize efficiency and quality.

I don’t know AutoCAD. Can I take the AutoCAD Civil 3D course?2019-01-09T00:41:37+08:00

It will be very difficult. We suggest that you take the course Diploma in Computer-aided Design with Autodesk AutoCAD first. You may take the AutoCAD Civil 3D course if you have AutoCAD 2D drawing skills, but you should also have adequate knowledge in Civil Engineering.

What is AutoCAD Civil 3D?2019-01-09T00:41:37+08:00

The AutoCAD Civil 3D software is a civil engineering design and documentation solution that supports Building Information Modeling workflows. Civil 3D is designed for transportation, land development and water projects civil engineers, cartographers, designers and technicians. Users can coordinate, explore design options, analyze project performance, and produce uniform and high standard documents, while everything works within a familiar AutoCAD interface.

Is Revit applicable to interior design?2019-01-09T00:41:37+08:00

While Revit is dedicated to the benefit of the AEC industry, it is also suitable for interior designers in creating plans and documents. Even though the relevant Families material may be limited at the moment, the need of BIM application in interior design will be increasing.

In learning Revit, do I need to be familiar with AutoCAD in advance?2019-01-09T00:41:41+08:00

No, Revit can be learned independently without the knowledge of AutoCAD, but your knowledge in the AEC industry will certainly help your Revit learning.

What is the difference between BIM and Revit?2019-01-09T00:41:42+08:00

BIM is a technology. Revit is a software application to execute BIM. The relationship between them is similar to one between Wordprocessing and Microsoft Word. Your instructor will go through the concepts and skills in detail during the course.

What is BIM?2019-01-09T00:41:42+08:00

Simpily put, BIM is a computer technology dedicated to the AEC industry to visualize architectural designs with 3D models and record building information with property parameters. BIM is like a virtual building established using a computer. Since the building information is complete and associated to each other, you can:
1. Modify designs easily;
2. Output design documents (2D/3D images, or reports) easily;
3. Analyze models with different software in order to comply with environmental requirements or make improvements.

I do not have Photoshop/Illustrator/InDesign installed on my home computer. How do I manage to do my homework?2019-01-09T00:41:42+08:00

CC software is available for download for 7-day free trial. If you are a school student or teacher, you may consider buying the education version. Please see offers at Adobe Educational Store and Student, Teachers and Institution eligibility guide for details. Else, student can call us at 3605 3322 | 3605 3377 to reserve a seat in the computer room for practising or homework purposes.

Which software version, CC or CS6, should I use when I do my homework assignments?2019-01-09T00:41:43+08:00

CC, CS6 or any earlier versions will be accepted for the homework files.

What is the software version used in the course?2019-01-09T00:41:43+08:00

Adobe Creative Cloud (abbreviated CC) is used in the course. It is the latest version after Adobe CS6. However, the course content will be compatible with both CC and CS6. While students learn the new features of Creative Cloud, they will also know the differences between CC and CS6 from the trainer. Students should be able to use either of these two versions when they finish the course.

What do I achieve when I finish the Photoshop and Illustrator course?2019-01-09T00:41:43+08:00

The course enables you to build your knowledge and skills in graphic design with Adobe Photoshop and Illustrator. Graphic design is not limited to graphic designers, as many job positions require suitable graphic skills to create designs for posters, brochures, logos, business cards, etc. If you want to build your strengths and be competitive, you will need to acquire the skills.

Can I attend a course on only Photoshop or Illustrator?2019-01-09T00:41:49+08:00

Yes, we provide also courses specifically on Photoshop or Illustrator, only these courses are not CEF re-imbursable. As Photoshop and Illustrator often work together in graphic design to produce the best results, we recommend you to join a complete course on both Photoshop and Illustrator.

I am using a Mac computer. Is it alright for me to attend the course?2019-01-09T00:41:50+08:00

Yes, the course is right for you. We provide both PC and Mac classes for the course. Operation between the Mac and PC versions are very similar (the main differences are the shortcut commands). The trainer will point out the differences and help you get familiar with both PC and Mac operations.

What is the price of an MOS/ACA/ACU exam?2019-01-09T00:41:50+08:00

The standard price of an MOS/ACA/ACU examination is HK$620.

Are there timetables for the examinations?2019-01-09T00:41:50+08:00

MOS/ACA/ACU examinations are computer-based and can be taken anytime during the opening hours of the testing centre. Candidates are only required to register with Welkin for the desired date and time of an exam.

What is the format of the exam?2019-01-09T00:41:50+08:00

MOS/ACA/ACU examinations are performance-based. Candidates are required to finish a number of tasks with the application to demonstrate their skills. The exams may contain but are not limited to multiple choice questions. Different question types may apply.

How do I register for an exam?2019-01-09T00:41:51+08:00

Welkin is Authorized Testing Centre (ATC) for MOS/ACA/ACU certification exams. Please contact 3605-3322 for exam registration and scheduling.

How do I prepare for a certification exam?2019-01-09T00:41:51+08:00

You should first download the exam outline and review the exam objectives. Take a training course, study reference materials and have adequate hands-on practice to make sure that you meet the exam objectives. You may purchase Gmetrix practice tests for MOS/ACA/ACU exams from Welkin to preview and practise sample questions that simulate the actual exam environment.

Welkin offers certification workshops from time to time to help student prepare for the certification exams. Organizations are welcome to contact Welkin to run on-campus or on-site workshops for exam preparation. Please call 3605 3325 for details.

If I pass a certification exam in Hong Kong, do I get the same certificate as in other countries?2019-01-09T00:41:51+08:00

The MOS/ACA/ACU Certificate is the same regardless of where the exam is taken and the language version of the exam. Your certificate is accredited worldwide.

Am I eligible to apply for the Continuing Education Fund (CEF)?2019-01-09T00:41:57+08:00

The Continuing Education Fund (CEF) is applicable to applicants who –

  • are Hong Kong residents who have the right of abode or the right to land or to remain in Hong Kong without restriction, i.e. “A” (right of abode), “R” (right to land) or “U” (remain in Hong Kong without restriction) should appear below the date of birth on the HK Smart ID card. For details of the meaning of symbols, please visit the website of the Immigration Department Holders of one-way permits from Mainland China may also apply. ( A copy of the one-way permit and the HK Smart ID card should be attached to the Application form (SFO 192 (2015) Rev.));
  • have enrolled in and paid the tuition fee on equal monthly instalments basis for a reimbursable course before the course commences; and
  • are aged from 18 to 65 both at the time of application for opening an account and at the time of submitting a Reimbursement Claim Form.
What are the addresses of your training centres?2019-01-09T00:41:58+08:00

Our Addresses:

Central: 2/F, Chinachem Tower, 34-37 Connaught Road Central, Hong Kong

Mongkok: 3/F Righteous Centre, 585 Nathan Road, Mongkok, Kowloon

What is the Continuing Education Fund (CEF)?2019-01-09T00:41:58+08:00

The Continuing Education Fund (CEF) subsidizes adults with learning aspirations to pursue continuing education and training courses in Hong Kong. Eligible applicants will be reimbursed 80% of their fees, subject to a maximum sum of HK$10,000 (whichever is the less), on successful completion of a reimbursable course. The fees for more than one reimbursable course may be reimbursed, subject to the maximum ceiling of HK$10,000 per applicant not being exceeded.

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