Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing [...]
Google AdWords is one of the most powerful advertising tools ever created. It deals with millions of searches by internet users every day. AdWords campaigns can be easily customized to allow you to focus on specific online users searching for your products or services. You only pay for ads people click on. Once you optimize [...]
No. SEO is a process to improve website content so that both search engines and end users are attracted to high quality websites that are relevant to the search term someone has searched. As a result, these websites rank high in web search. There may be some black hat tricks but they won’t last [...]
What is the difference between “Diploma in Creative Web Design” and “Diploma in e-Shop Creation and Digital Marketing”?
Diploma in Creative Web Design equips learners with the necessary knowledge and skills to work as a web designer. Diploma in e-Shop Creation and Digital Marketing is designed for marketers or those who want to run an online business. Both courses allow learners to acquire useful web skills that are most sought after nowadays. [...]
Bootstrap is the most popular HTML, CSS and JS framwork for developing responsive, mobile-first websites. It works like a library to provide suitable code for your flexible design. You can know from job advertisement requirements that Bootstrap is an essential skill for web designers.
InDesign is a digital publishing tool, which means it provides a web designer with more possibilities to publish rich media and multi page documents to the web. The program is also a useful tool for designers to create interactive forms and collect data through the web.
Muse can create webpages with rich media content and interactive elements without writing any code. However you may need to compromise on tuning the details. Dreamweaver has full flexibility to fine tune every design detail and adjust the page to fit a tough situation (requiring more time though). In design work you need to [...]
Yes, but a Dreamweaver or Animate-only course is not eligible for CEF subsidy. Web design in real life involves both the web interface and rich media content. Therefore we recommend you to take a complete course on web design for your best interests.
Animate is Adobe’s new web animation program to replace Flash Professional. Animate is used to design vector graphics and a variety of animated content for publishing to multiple platforms — including Flash/AIR, HTML5 Canvas, WebGL or even custom platforms — and reach viewers on virtually any desktop or mobile device.