Project Description


Welkin Course Code: SEO

Course Features

Search engine optimization (SEO) is the using of techniques and strategies to increase the number of visitors to a website by obtaining a high-ranking placement in a search engine’s unpaid, or organic results. As a web marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords used, and which search engines are preferred by users. Optimizing a website involves editing its content and HTML code to increase keyword relevance and remove barriers to the page indexing functions of search engines.
This course is suitable for those who want to know how to raise the ranking of a website in search engine  results (with Google in particular) but has little or no previous experience of SEO. On course completion, you will be able to:

  • Understand the principles of SEO
  • Improve website structure and content to make it search friendly
  • Integrate SEO with mobile, responsive websites
  • Improve user experience without using black hat tricks

Learn from the Experts

Get Your Skills Certified

There is no certification associated directly with this course.

Further Study

After completing this course you may further develop your knowledge and skills in digital marketing with the CEF-approved course Diploma in e-Shop Creation and Digital Marketing.

Course Fee


Course Duration

6 Hours

Course Prerequisites

Course participants should have a basic knowledge of Internet terminology and functions.

Title of Award

Upon successful completion of the course, students will receive a Certificate of Achievement.

Schedule & Online Enrolment

Sign up for your course by clicking the Enrol button and proceed to Checkout to finish course registration.

Search Engine Optimization (SEO)
Course No. 課程編號Info. 語言/系統/地點Start 開課日End 完課日Day(s) 上課日Time 上課時段Duration 課程長度Enrol 報名
SEO-13C14KCantonese / PC / MongKok11/1013/10MON,WED1900-22006 hours / 2 sessions20211011


SEO-21101KCantonese / PC / MongKok22/1022/10FRI0930-1230;1400-17006 hours / 2 sessions20211022


SEO-6D30KCantonese / PC / MongKok06/1106/11SAT1000-1300;1400-17006 hours / 2 sessions20211106


SEO-25C16KCantonese / PC / MongKok23/1126/11TUE,FRI1900-22006 hours / 2 sessions20211123


SEO-21121KCantonese / PC / MongKok13/1213/12MON0930-1230;1400-17006 hours / 2 sessions20211213


This course is suitable for anyone who wants to know how to raise the ranking of a website in search engine (with Google in particular) results but has little or no previous experience of SEO. You will learn best practice techniques and skills to improve website structure, optimize content, boost online conversions, promote online branding, measure results, and more.


  • Need to be seen
  • How google “read” your website
  • Eye tracking Map
  • ROI ?
  • Content is King
  • How Google Search Works
  • Google Search Console
  • Understand your site health
  • XML Site Map
  • Permalink
  • Meta Tag: Title, Description & Keywords
  • SEO with WordPress
  • WordPress is SEO friendly
  • AIO SEO Pack
  • Keyword Search Match
  • Get your correct keyword in SEO
  • Google Trend
  • Localization
  • Google My Business
  • Image SEO Best Practice
  • Use Sitemap for image
  • Mobile Friendly (Page Speed)
  • Correct format
  • Page Speed
  • Speed & Mobile Friendly
  • Cache
  • Tools to diagnose Web Speed
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to the Office of the Continuing Education Fund, Room 916, 9/F, Kwai Hing Government Offices, 166-174 Hing Fong Road, Kwai Chung, New Territories, together with a photocopy of their HKID Card before course commencement.

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