Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.
This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to::
collect data on visitor actions and behavior using Google Analytics
perform data analysis, visualization, and reporting using Google Analytics
improve the effectiveness of marketing campaigns and experiment with new channels and content
understand what Google Analytics Individual Qualification is about and its benefits