Project Description


Welkin Course Code: FACE

Course Features

Social media sites allow consumers to express their ideas and share common interests online. More than 1.8 billion people use Facebook every month to connect with friends and family and explore new things. Marketing on Facebook helps you find new customers and build lasting relationships with them. This course teaches you how to create a social media strategy to build your business and online marketing campaign. In the course, you will learn the tools and techniques to build a network and run social media campaigns on Facebook and other platforms. On course completion, you will be able to:

  • understand social media features and how they work in marketing
  • build and operate a successful Facebook fan page
  • set up effective content marketing campaigns using attractive images, articles and videos
  • understanding the role of Key Opinion Leader and and apply the strategy of KOL engagement in your campaigns

Learn from the Experts

Get Your Skills Certified

There is no certification associated directly with this course.

Further Study

After completing this course you may further develop your knowledge and skills in digital marketing with the CEF-approved course Diploma in e-Shop Creation and Digital Marketing.

Course Fee


Course Duration

6 Hours

Course Prerequisites

Course participants should have a basic knowledge of Internet terminology and functions.

Title of Award

Upon successful completion of the course, students will receive a Certificate of Achievement.

Schedule & Online Enrolment

Sign up for your course by clicking the Enrol button and proceed to Checkout to finish course registration.

Social Media and Facebook Marketing
Course No. 課程編號Info. 語言/系統/地點Start 開課日End 完課日Day(s) 上課日Time 上課時段Duration 課程長度Enrol 報名
FACE-14C30KCantonese / PC / MongKok13/0913/09MON0930-1230;1400-17006 hours / 2 sessions20210913


FACE-25C24KCantonese / PC / MongKok24/0928/09FRI,TUE1900-22006 hours / 2 sessions20210924


FACE-7A51KCantonese / PC / MongKok10/1017/10SUN1000-13006 hours / 2 sessions20211010


FACE-21101KCantonese / PC / MongKok13/1013/10WED0930-1230;1400-17006 hours / 2 sessions20211013


FACE-13C14KCantonese / PC / MongKok01/1103/11MON,WED1900-22006 hours / 2 sessions20211101


FACE-6A20KCantonese / PC / MongKok20/1127/11SAT1000-13006 hours / 2 sessions20211120


FACE-6D30KCantonese / PC / MongKok27/1127/11SAT1000-1300;1400-17006 hours / 2 sessions20211127


FACE-21121KCantonese / PC / MongKok08/1208/12WED0930-1230;1400-17006 hours / 2 sessions20211208


FACE-25C16KCantonese / PC / MongKok14/1217/12TUE,FRI1900-22006 hours / 2 sessions20211214


This course teaches you how to make use of popular social media platforms such as Facebook and the like, to achieve business marketing goals. You will learn the tools and techniques to build a network and run social media campaigns on Facebook and other platforms. By the end of the course you will be equipped with the skills to help you create a social media strategy.

Facebook Marketing

  • Social Marketing
  • Content Marketing
  • Facebook Ads: Paid Social
  • Facebook Feed
  • Facebook Fans Page
  • Fans Page Post
  • Facebook Messenger
  • Facebook & SEO
  • Facebook Ads
  • Find the right target audience
  • Facebook Algorithm
  • Facebook Business Manager
  • Create and manage multiple assets
  • Control user access and permissions
  • Track your ads
  • Target Audience
  • Ads Creativity
  • Facebook PIXEL
  • Retargeting
  • Facebook Market Place/ IG Shop
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to the Office of the Continuing Education Fund, Room 916, 9/F, Kwai Hing Government Offices, 166-174 Hing Fong Road, Kwai Chung, New Territories, together with a photocopy of their HKID Card before course commencement.

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