Project Description


CEF Course Code: 22L04705-3
CEF Institution Code: 548
Welkin Course Code: CMK

Course Features

“Build my own online store, run a successful online business, and be my own boss!” That may be what many people have in mind but are sceptical about the viability. The truth is that the idea is totally feasible and here is the course to teach you how. It may well be the best investment in your entrepreneurial journey. In the course you will learn how to:

  • Create your online store website
  • Set up a payment gateway to process transactions
  • Achieve a top search ranking for your website
  • Use social media, Google Adwords, Google Analytics, etc, to generate and improve sales
By the end of the course you will be able to set up your online store and employ digital marketing skills to maximize business performance.
  • Qualified instructor with real-life experience
  • Step-by-step, well organized delivery to suit beginners
  • Evening and weekend classes with Cantonese and English tuition options

Learn from the Experts

Further Study

After completing this course you may further develop your knowledge and skills in web technology with the CEF reimbursable course Diploma in Creative Web Design.

Course Fee


*after maximum 80% fee reimbursement from CEF. Full course fee is $6000, payable by monthly instalments.

This course has been included in the list of reimbursable courses under Continuing Education Fund
The Office of the Continuing Education Fund does not have record of registration of this course under the Qualifications Framework

Am I eligible for CEF subsidy?

Course Duration

30 Hours

Course Prerequisites

Course participants should be at least 18 years old, with an education level of Form 5 and a working knowledge of Microsoft Windows.

Title of Award & Assessment Methods

Students will be assessed on a project assignment. The course diploma will be awarded to students who have achieved 80% attendance and passed in the project assessment.

Schedule & Online Enrolment

You will pay the course fee ($6,000) by instalments unless your course finishes within one calendar month. The number of instalments is the number of calendar months that your course spans. At enrolment, you are required to pay only the first instalment, the amount of which is shown next to the “Enrol” button.

Sign up for your course by clicking the “Enrol” button, then proceed to checkout to finish course registration.

Diploma in e-Shop Creation and Digital Marketing (Code: 22L04705-3)
Course No. 課程編號Info. 語言/系統/地點Start 開課日End 完課日Day(s) 上課日Time 上課時段Duration 課程長度Course Fee 全期學費Enrol 報名
CMKB-6D44EEnglish / PC / Central18/0416/05SAT1000-1300;1400-170030 hours/ 10 sessions20200418$6,000


CMKB-35C22EEnglish / PC / Central22/0427/05WED,FRI1900-220030 hours/ 10 sessions20200422$6,000


CMKB-6D41KCantonese / PC / MongKok25/0423/05SAT1000-1300;1400-170030 hours/ 10 sessions20200425$6,000


CMKB-13C33KCantonese / PC / MongKok27/0427/05MON,WED1900-220030 hours/ 10 sessions20200427$6,000


CMKB-14C34CCantonese / PC / Central11/0511/06MON,THU1900-220030 hours/ 10 sessions20200511$6,000


CMKB-6D42CCantonese / PC / Central16/0513/06SAT1000-1300;1400-170030 hours/ 10 sessions20200516$6,000


CMKB-24C33KCantonese / PC / MongKok16/0621/07TUE,THU1900-220030 hours/ 10 sessions20200616$6,000


CMKB-14C35CCantonese / PC / Central22/0627/07MON,THU1900-220030 hours/ 10 sessions20200622$6,000


CMKB-6D42KCantonese / PC / MongKok27/0625/07SAT1000-1300;1400-170030 hours/ 10 sessions20200627$6,000


CMKB-6D43EEnglish / PC / Central04/0701/08SAT1000-1300;1400-170030 hours/ 10 sessions20200704$6,000


CMKB-6D43CCantonese / PC / Central18/0715/08SAT1000-1300;1400-170030 hours/ 10 sessions20200718$6,000


CMKB-14C36CCantonese / PC / Central22/0627/07MON,THU1900-220030 hours/ 10 sessions20200622$6,000


CMKB-13C34KCantonese / PC / MongKok03/0802/09MON,WED1900-220030 hours/ 10 sessions20200803$6,000


CMKB-25C21CCantonese / PC / Central18/0818/09TUE,FRI1900-220030 hours/ 10 sessions20200818$6,000


CMKB-6D43KCantonese / PC / MongKok22/0819/09SAT1000-1300;1400-170030 hours/ 10 sessions20200822$6,000


CMKB-6D45EEnglish / PC / Central12/0910/10SAT1000-1300;1400-170030 hours/ 10 sessions20200912$6,000


CMKB-6D44CCantonese / PC / Central19/0917/10SAT1000-1300;1400-170030 hours/ 10 sessions20200919$6,000


e-Business is a fast growing sector of the economy over the world. It has created exciting business and career opportunities for many in the age of digital information. This DIY course is designed to provide participants with the skills required to design, develop and manage an e-shop. On course completion, you will be equipped with a wide range of skills and techniques to build your own online store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.

  1. Creating a dynamic web site – Content management system (CMS)
    • Setting up/Purchasing a hosting environment for WordPress
    • WordPress and
    • Editing pages and posts
    • WordPress themes and plugins
  2. Customizing content to suit different media formats
    • Understanding web graphic formats
    • Creating a better picture for marketing/promotion
    • Using thumbnails
    • Preparing an image slider
    • Using a video as a promotional tool
  3. Managing customer requests and needs – E-commerce system
    • Creating your online store
    • Receiving payments via PayPal
    • Connecting your business to a B-to-C platform
  4. Interacting with customers – Facebook and social media networking
    • Creating a Facebook fanspage
    • Facebook marketing
    • Connecting social media with your real and virtual selling platforms
  1. Enhancing web system effectiveness – Web analytical tools, SEO and Adwords
    • Understanding Google Analytics
    • Improving your page ranking with SEO
    • Google Trends
    • Using Adwords
  2. Enabling customers to locate what they want – Geolocation and mobility
    • Attracting customers to your real store
    • Facebook business and Geolocation
    • Google My Business and Google Map business application
    • E-coupons
    • QR code in action
  3. Internet application security and cloud computing
    • Security risks of an online store
    • Security solutions
    • Introducing CloudFlare
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to The Office of the Continuing Education Fund, Units 07-11, 25/F., CDW Building, 388 Castle Peak Road, Tsuen Wan, New Territories. Together with a photocopy of their HKID Card before course commencement. Applicants may also place their applications in the drop-in box on 12/F., Cheung Sha Wan Government Offices.

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