Project Description


CEF Course Code: 22L04705-3
CEF Institution Code: 548
Welkin Course Code: CMK

Course Features

“Build my own online store, run a successful online business, and be my own boss!” That may be what many people have in mind but are sceptical about the viability. The truth is that the idea is totally feasible and here is the course to teach you how. It may well be the best investment in your entrepreneurial journey. In the course you will learn how to:

  • Create your online store website
  • Set up a payment gateway to process transactions
  • Achieve a top search ranking for your website
  • Use social media, Google Adwords, Google Analytics, etc, to generate and improve sales
By the end of the course you will be able to set up your online store and employ digital marketing skills to maximize business performance.
  • Qualified instructor with real-life experience
  • Step-by-step, well organized delivery to suit beginners
  • Evening and weekend classes with Cantonese and English tuition options

Learn from the Experts

Further Study

After completing this course you may further develop your knowledge and skills in web technology with the CEF reimbursable course Diploma in Creative Web Design.

Course Fee


*after maximum 80% fee reimbursement from CEF. Full course fee is $6000.

This course has been included in the list of reimbursable courses under Continuing Education Fund
The Office of the Continuing Education Fund does not have record of registration of this course under the Qualifications Framework

Am I eligible for CEF subsidy?

Course Duration

30 Hours

Course Prerequisites

Course participants should be at least 18 years old, with an education level of Form 5 and a working knowledge of Microsoft Windows.

Title of Award & Assessment Methods

Students will be assessed on a project assignment. The course diploma will be awarded to students who have achieved 80% attendance and passed in the project assessment.

Schedule & Online Enrolment

You will pay the course fee ($6,000) by default option. If you choose to pay by monthly installment, please use “Pay when visit Welkin” while checkout. CEF reimburse application (if any) will proceed once the course completed.
Sign up for your course by clicking the “Enrol” button, then proceed to checkout to finish course registration.

Diploma in e-Shop Creation and Digital Marketing (Code: 22L04705-3)
Course No. 課程編號Info. 語言/系統/地點Start 開課日End 完課日Day(s) 上課日Time 上課時段Duration 課程長度Enrol 報名
CMK-13C06KCantonese / PC / MongKok06/0606/07MON,WED1900-220030 hours/ 10 sessions20220606


CMK-25C12KCantonese / PC / MongKok12/0712/08TUE,FRI1900-220030 hours/ 10 sessions20220712


CMK-6D09KCantonese / PC / MongKok09/0706/08SAT1000-1300;1400-170030 hours/ 10 sessions20220709


CMK-35C10KCantonese / PC / MongKok10/0809/09WED,FRI1900-220030 hours/ 10 sessions20220810


CMK-6D27KCantonese / PC / MongKok27/0824/09SAT1000-1300;1400-170030 hours/ 10 sessions20220827


CMK-13C19KCantonese / PC / MongKok19/0919/10MON,WED,FRI1900-220030 hours/ 10 sessions20220919


CMK-7A24KCantonese / PC / MongKok24/0725/09SUN1000-130030 hours/ 10 sessions20220724


CMK-7A09KCantonese / PC / MongKok09/1011/12SUN1000-130030 hours/ 10 sessions20221009


CMK-25C18KCantonese / PC / MongKok18/1018/11TUE,FRI1900-220030 hours/ 10 sessions20221018


CMK-6D05KCantonese / PC / MongKok05/1103/12SAT1000-1300;1400-170030 hours/ 10 sessions20221105


CMK-13C28KCantonese / PC / MongKok28/1104/01MON,WED1900-220030 hours/ 10 sessions20221128


e-Business is a fast growing sector of the economy over the world. It has created exciting business and career opportunities for many in the age of digital information. This DIY course is designed to provide participants with the skills required to design, develop and manage an e-shop. On course completion, you will be equipped with a wide range of skills and techniques to build your own online store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.

WordPress & Content Management System

Start with WordPress

  • What is CMS
  • Why Choose WordPress
  • WordPress Web Hosting
  • com vs 3rd Parties Hosting
  • Domain

Create content & Customize WordPress

  • Create Post & Pages
  • Media
  • WordPress Setting
  • Users Collaboration
  • Settings & Permalinks
  • Menu
  • Themes & Plugin
  • Customize Theme
  • Plugin example: Contact Form
  • Expandable WordPress


  • Photo suitable for online Store
  • Web Ready Picture Concern
  • Video
  • Video Platform and Video Editing

Online Store

  • Why need a self-hosted web store?
  • Woo Commerce
  • Payment Gateway
  • PayPal
  • WC Products
  • Checkout Cart
  • Coupon

Search Engine Optimization (SEO)


    • Need to be seen
    • How google “read” your website
    • Eye tracking Map
    • ROI ?
    • Content is King
    • How Google Search Works
    • Google Search Console
    • Understand your site health
    • XML Site Map
    • Permalink
    • Meta Tag: Title, Description & Keywords
    • SEO with WordPress
    • WordPress is SEO friendly
    • AIO SEO Pack
    • Keyword Search Match
    • Get your correct keyword in SEO
    • Google Trend
    • Localization
    • Google My Business
    • Image SEO Best Practice
    • Use Sitemap for image
    • Mobile Friendly (Page Speed)
    • Correct format
    • Page Speed
    • Speed & Mobile Friendly
    • Cache
    • Tools to diagnose Web Speed

Google Ads

SEM & Google Ads

  • Search Engine Marketing
  • Exposure, Data Flow, Conversion
  • Why Google Ads?
  • Understanding Campaign & Ad Groups
  • Best Search Ads
  • Keywords
  • Budget & Bidding
  • Use Google provided tools
  • Optimize your Google Ads
  • Return on Investment
  • Quality Score (QC)
  • Ads Extensions
  • Target Audience
  • Conversion
  • Remarketing
  • Google Display Network
  • Google Ads Certification Series

Google Analytics

Google Analytics

  • Why GA?
  • Tracking with GA
  • GA User interface and Reports
  • Reports in Depth
  • Integrate GA with Google Ads
  • Track Google Ads activities
  • Categorizing data into users and sessions
  • New User vs Return User
  • Sessions behaviour
  • Create Measuring Plan
  • Events Tracking
  • Multi-Channel Funnel Reports
  • Audience analysis
  • Dynamic Remarketing
  • Google Analytics Individual Qualification

Facebook Marketing

Facebook Marketing

  • Social Marketing
  • Content Marketing
  • Facebook Ads: Paid Social
  • Facebook Feed
  • Facebook Fans Page
  • Fans Page Post
  • Facebook Messenger
  • Facebook & SEO
  • Facebook Ads
  • Find the right target audience
  • Facebook Algorithm
  • Facebook Business Manager
  • Create and manage multiple assets
  • Control user access and permissions
  • Track your ads
  • Target Audience
  • Ads Creativity
  • Facebook PIXEL
  • Retargeting
  • Facebook Market Place/ IG Shop
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to The Office of the Continuing Education Fund, Units 07-11, 25/F., CDW Building, 388 Castle Peak Road, Tsuen Wan, New Territories. Together with a photocopy of their HKID Card before course commencement. Applicants may also place their applications in the drop-in box on 12/F., Cheung Sha Wan Government Offices.

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